Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Google launched saved comparisons for quickly filtering Analytics data. Save customized segment comparisons to your GA4 properties. The feature can potentially streamline workflows and boost ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...

Google denied data was missing from the User Acquisition and Traffic Acquisition reports in Google Analytics 4. Users claimed that data prior to September 6 is no longer available, despite it having ...

A California judge rejected the request to prevent the tech giant Google from gathering user analytics data from websites of healthcare providers, Law360 reported Oct. 18. The judge said there is no ...