Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

A consumer economics watchdog says Google's new Universal Commerce Protocol is ripe for misuse where consumers could pay more ...

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.

Payment processors like Stripe and Visa have endorsed the protocol, which was developed in partnership with Shopify, Etsy, ...

We have spent the last decade getting comfortable with asking AI to find things for us. "Hey Google, what's the best running ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Google's new Universal Commerce Protocol enables AI agents to make purchases and assist with the buying experience.

Business Agent, and Direct Offers, Google began 2026 with an ambitious commitment to e-commerce, in partnership with some of ...

New standard creates a common language for agents and systems across the entire shopping journey from discovery and buying to post-purchase experiencesAUSTIN, Texas, Jan. 11, 2026 (GLOBE NEWSWIRE) -- ...