Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Unity Software rebounds after scrapping its pricing plan and revamping products, but profits lag. Read the full analysis here ...

Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie ...

Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...

Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...

Unity, meanwhile, is working through a major restructuring as it continues what Wedbush described as a successful turnaround. The company said it plans to cut roughly 25% of its workforce, marking one ...

Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks ...

A group of over a dozen game studios have begun a boycott of Unity in response to controversial changes to the licensing fees charged to developers who use the popular game engine. The company caused ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...