Unity's CEO just explained why Google's AI can't replace game engines (and he's right)

Unity stock is getting hammered as AI fears escalate.

Unity Says It Has a New Product That Cooks Up Entire Games Using AI

During a recent earnings call, the company’s CEO Matthew Bromberg teased a new version of its AI tool that he claims, while ...

Unity boss claims engine's next generative AI update will let users prompt "full casual games" into existence, just by using natural language

Unity CEO Matthew Bromberg says an update to its game engine will soon enable users to "prompt full casual games into ...
Pocket Gamer.Biz

Unity launches AI Council to accelerate innovation across game development platform

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.
NewsBytes

Unity's AI tool will help you create games without coding

Unity is developing generative AI technology capable of creating full casual games, aiming to enhance user discoverability and accelerate product innovation.

Unity AI: Unity boss promises casual games by text command

According to Game Developer, Bromberg explicitly spoke of "complete casual games" – so Unity is not promising that blockbuster productions can suddenly be cobbled together via text commands. However, ...
TweakTown

Unity AI will let you create 'full casual games' with text prompts and no coding experience

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be unveiled at GDC.
Pocket Gamer.Biz

AI set to bring significant breakthroughs in game development over next 12 months, says Unity China VP

Pocket Gamer Connects, the leading international conference series for the global games industry, returns to London on January 19th to 20th, 2026. The must-attend conference will bring together 3,000 ...