SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms, released the ...

Unity Software (NYSE:U) has partnered with Nexxen to bring Unity’s large in-app gaming ad supply into Nexxen’s demand-side platform. The collaboration focuses on AI-resilient, non cookie dependent ...

Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Unity will sell Supersonic, the casual-gaming studio it picked up through ironSource, and shut down the ironSource ad network as of April 30, mobilegamer.biz reports based on an investor filing. So ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Unity is walking back its new (and highly controversial) Runtime Fee policy. The company planned charge developers for each game download after meeting certain thresholds. This move was widely ...

Unity Software (NYSE:U) stock is skyrocketing on two major catalysts Friday morning. The main share-price drivers are reports of a China business sale and a blowout preliminary revenue update. Shares ...

Unity CEO John Riccitiello steps down following controversy over the engine's pricing. The timing of his departure may be linked to the backlash. The controversy began when it was announced that games ...