Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

Understanding and promoting your strengths as a professional on a regular basis is a critical component to achieving your career goals, whether you are trying to identify your ideal career path, ...

The ability to summarize your benefits in a short statement is typically called a “USP” or Unique Selling Proposition. It is also sometimes called an “elevator speech” because you are imagined being ...

The cornerstone of every business’ core message is its Unique Selling Proposition, Unique Selling Point or USP. Every other message is built upon this USP first that defines your business. The golden ...

Opinions expressed by Entrepreneur contributors are their own. In their book, Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting a business ...

The Unique Selling Proposition, or “USP,” is a marketing proposition that originated in the early 1940’s at the Ted Bates advertising agency, some 20 years before what’s depicted on Mad Men. The USP ...

In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information thatwill help you get more clicks from Google ...

A critical element for any business to understand about itself is its unique selling proposition (USP). What makes your business different from every other business in your field? Why should people ...

In the world of sales and marketing, there’s a thing known as a unique selling proposition, or USP. Put simply, it’s the one thing that differentiates your product or brand from competitors. What if ...

Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few ...