Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...
In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data. A few weeks ago, I ...
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...
Trying to spark some critical thinking? It may be a good idea to forego digital media. The medium could be hindering your cognitive ability to think and analyze in the abstract, according to a new ...
The emergence of social media has impacted the way cultures across the globe approach advocacy and activism. As Paromita Pain explains, “Because of today’s digital tools, communication is borderless, ...
Children and adolescents are in an important stage of life, marked by continuous development, growth, differentiation, and exploration. During this critical period, in which the brain is not yet fully ...
But the real question is: connected to what? Parker Woodroof, Ph.D., a social media expert and associate professor of marketing at the Collat School of Business at the University of Alabama at ...
Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.
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