Social media plays a crucial role in Americans’ news consumption. Half of all U.S. adults say they at least sometimes get news there, according to a 2023 Pew Research Center survey. Those who get news ...
Co-Founder & CEO at HawkSEM, helping brands "crush it" through ROI-focused, results-driven digital marketing programs for over 12 years. It was Lil Wayne who once said, “Real Gs move in silence like ...
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...