Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Native advertising is one of the fastest-growing tactics in the advertising industry — on track to hit $10.7 billion in 2015 and $21 billion by 2018. While only 34 percent of B2B marketers took ...

It's hard to miss the buzz around native advertising. It has grown in popularity as an alternative to traditional digital display ads, and as an antidote to so-called "banner blindness." Native ads ...

We’ve heard about “native advertising” taking the mindshare in the ad world this year. Native advertising, by definition, is a unique ad unit that “matches the form and function of the platform on ...

Each year, during November and December, there is a level of feverish excitement among the folks here at Becker’s Healthcare who are responsible for our ad sales as they look to book advertising ...

Native advertising is one of the industry’s hot topics right now, so we’re introducing this three-part series to delve into the phenomenon from the perspective of a technology company and premium ad ...

Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Skyword blog. There’s undoubtedly widespread interest in native advertising among ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...