Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...

Audiences today don’t just want their content to be personalized — they expect it to be. In fact, according to a report from SmarterHQ, 72 percent of all consumers will only engage with your marketing ...