Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

In today's world, we have access to more data than ever before. In fact, there's so much available data that the bigger challenge is often how to use the data we have and apply it to specific needs.

Operationalizing data allows enterprises to optimize decision-making, deliver growth, and improve customer experiences, according to Mark Birkhead, firmwide chief data officer at JPMorgan Chase. In ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Data is at the heart of most organizations, fueling everyday business functions. To help digital leaders better prepare their data and analytics (D&A) strategies, Gartner has identified the top D&A ...