Twitter users curious about how others engage with their 140-characters-or-less musings will be delighted to learn that the microblogging service has just made its analytics tool available to all.

It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone. Last month Twitter ...

One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details ...

You worked so hard on that clever tweet. Did anyone actually read it? Until now you could only guess based on the number of favorites or retweets it received. That changed on Wednesday, when Twitter ...

We know it's a lot to ask, but please turn your head away from the new Twitter for just a second because there's more exciting news coming down the pipeline. Ross Hoffman, a member of the Twitter ...

Twitter — hot on the heels of the launch of its app for influencers, Twitter Engage — has today released yet another standalone application: Twitter Dashboard. The new service, available on both web ...

As Twitter further establishes itself as the favored platform for disseminating news around current events, the social networking site has opened up to all users the ability to gauge the reach and ...

It's important to know what's happening with all that social media activity that so often seems to be an act of faith. Twitter's making it easier to keep up with the reach of your tweets on Twitter by ...

We social media marketers are a lucky bunch. Not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools), there are ...

Trying to figure out this whole live video broadcasting thing? Good news! Periscope, the Twitter-owned live-broadcasting app, picked up a new trick this morning: a shiny new analytics dashboard. It’s ...

Twitter began testing a new feature back in March that let select users see just how many people were reading their tweets. In hindsight, it seems Twitter was merely testing part of a larger overall ...