Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that. Twitter has one of the most straightforward dashboard ...

You worked so hard on that clever tweet. Did anyone actually read it? Until now you could only guess based on the number of favorites or retweets it received. That changed on Wednesday, when Twitter ...

There are plenty of social analytics tools, but the most full-featured ones are often too expensive (i.e., geared towards enterprise-level users) and the inexpensive ones usually offer limited ...

We’re starting to get a better idea of what Twitter has been up to since it started restricting access to its Firehose. Thanks to a tip, TheNextWeb reports that the social network has launched its own ...

Twitter is one of the “micro-blogging” systems which are used for communication purposes. People communicate via sending messages to each other. In twitter terms we call posts as “tweets”. Twitter is ...

With over 100 million active users worldwide, there is little doubt that Twitter is capable of driving large quantities of traffic to all types of websites. Although Twitter provides businesses with ...

Twitter users normally gauge how their tweets are doing by seeing how many retweets, favourites and replies they've got to a particular post. But now with a new analytics tool they can see how their ...

IBM has revealed the first fruits of its partnership with Twitter. In their first joint effort, the companies combined the social network's huge firehose of data with its extensive Bluemix cloud ...

Posts from this topic will be added to your daily email digest and your homepage feed. is The Verge’s executive editor. He has covered tech, policy, and online creators for over a decade. Topsy has ...

Maintaining a Twitter account can be challenge enough if you’re using the profile for networking or work-related purposes. If you need some help seeing if your tweets are doing their job, try one of ...