You expect the back office to be where the paperwork gets signed. For dealerships, it’s where the money is made. Many of the priciest tricks don’t happen during the test drive. They happen when you're ...

How important is color to you? For some people it’s not that important. They could buy a black or gray or white SUV, and it wouldn’t make much difference to them — if the price is right. But for ...

The first principle of car buying is to "calculate the on-road price clearly and ignore gimmick prices". Real discounts should not have additional conditions. For example, a joint ...

In this video, Lucky Lopez breaks down what really happens when dealerships are stuck with unsold inventory—and the answers will shock you. ✅ Why new car dealerships can’t lower prices (and what they ...