Myriad factors contribute to the success of a small business. Unfortunately, an equal number of factors lead to a company's failure. It turns out that to become a high-flying company and remain one ...

It's your job to understand how to identify and solve disruptions and changes in user search behavior. Here's how trend analysis can help your SEO. Trend analysis has always been a big part of ...

There are three types of trend analysis that I have used in the past to predict the future: geographic, temporal, and intuitive. I describe these three in the introduction to my Seven Trends in ...

When you dive into Excel, you quickly realize the power it holds for data analysis and prediction. Two of the most potent tools at your disposal are the TREND and FORECAST functions. These functions ...