Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. That is why digital marketers must combine data for ...

The following guest post is by Lisa Bodell, CEO of futurethink, a New York City-based innovation research and training firm. Do your metrics reveal your innovation problems and successes in real-time?

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Zahi Fayad practices what he preaches. As a professor of radiology and director of the biomedical engineering and imaging institute at Mount Sinai, Fayad is leading a study investigating how our ...

Have you ever wondered what sets George Kittle apart from Travis Kelce, or what makes A.J. Brown such a special talent? Well, now we have an answer to those questions and many more. Since 2018, ESPN ...

Discover why you should stop tracking Facebook Page Likes and Followers and the social media metrics you should be using instead. I know that Facebook and other social media have publicly reported ...

Back in 2016, Mobalytics wowed the judges at Disrupt SF with its data-based coach for the exploding competitive gaming world, winning the Startup Battlefield. The company is building on the success of ...

At 2am, when most of Singapore is asleep, John Lim laces up his running shoes, straps on his smart watch, and heads out for a trail run. "Looking at my run data always makes me feel good, no matter ...