Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: "Mark as key event" ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...