Overview: Ideal nutrition apps are those that go beyond calories and offer accurate nutrient data, AI logging, and smart ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Many industry giants are running out of options with increased competition. Wall Street is pressuring such companies to outpace potential disruptors or, like Ford CEO Mark Fields, get booted.

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Contently, a content marketing company, released a measuring tool Wednesday that tracks engagement rates for downloadable content. Contently’s Document Analytics adds engagement metrics and predictive ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

I'm big into analytics. I track everything on my company site. There’s analytics that delivers basic information about how your search ranking is performing and maybe even some that tells you why it ...