What is behind the Labubu trend that has taken the world by storm? Kevin Duong bought his first Labubu in January 2025 with his boyfriend -- before most Americans had heard of the doll. He remembers ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...

NEW YORK (WABC) -- In the 1980s there was the Cabbage Patch craze and then in the '90s it was all about Beanie Babies -- now the latest toy craze is all about Labubu. The little monster doll with a ...

Labubu, a furry plushie with an unsettling grin and serrated teeth, is all the rage in Asia. Sold by Chinese toymaker Pop Mart, the toys fly off the shelves. The toy's popularity comes from celebrity ...

U.S. toy sales between January and April rose 6% year over year, and the number of units sold also saw a 3% bump compared to the same period last year, according to a Circana report released Tuesday.

Those walking down Michigan Avenue early Friday morning may find dozens of people camped out and lined up around the block -- all to have the chance to snag a "Bubu" from Pop Mart. The popular ...

They're cute, small, and come with different accessories and backstories. This describes most, if not all, of the toys that people collect. Gen Z doesn't just collect them and put them on a pedestal ...

Lego's revenue grew 13% in 2024, boosting its market share amid a broader decline in toy sales. Growth among adults and teens helped boost sales for Lego, reflecting a wider trend in the toy market.