With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today it has partnered with iSpot.tv to bolster connected TV (CTV) measurement ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

NEW YORK—GroupM and iSpot have issued a new report estimating that CTV ad delivery counts are inflated and that 8% to 10% of streaming impressions play when the TV is shut off, primarily through ...

There are a few places where users can already find their favorite TV spots online, but no definitive repository of commercials. That’s why iSpot.tv wants to be the place to find TV ads online. The ...

TV advertising in the U.S. is a $60 billion a year business, but despite the market size — or maybe because of it — brands and agencies have a difficult time keeping tabs on where their spots appear, ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

WarnerMedia is the latest traditional media company to put together a non-traditional way to measure video audiences. The owner of CNN, TNT and HBO said it has tapped Comscore, iSpot.TV and VideoAmp ...

Nielsen may be the top name in TV measurement — an industry juggernaut for 92 years with annual revenues of more than $6 billion and a market value of nearly $17 billion. In fact, founder Arthur ...