While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know if you're ...

When browsing through makeup tutorials, it's easy to feel like having brown eyes is a bit of a disadvantage. It seems like gals with blue, green, or hazel irises get all the fun DIYs that make their ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Seeking out tutorials ...

Couples costumes can be totally adorable, but who really has time to spend hours creating the perfect costumes from scratch? I'm all about easy makeup, and Halloween costumes are no different. These ...

It's officially spring, which also means that's it's officially bridal season. From trunk shows at bridal boutiques to venue shopping with your friends and family, 'tis the season for all things ...