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Purple toothpaste uses color theory to hide yellow teeth — but does it work?

Purple toothpaste isn't actually whitening your teeth — it's using color theory to cancel out the yellow. Purple sits opposite yellow on the color wheel, so Hismile's "color correcting serum" is ...
MediaPost

Seven-Year-Old Influencer Helps Launch Crest Kids Color Changing Toothpaste

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...
DrBicuspid

P&G launches color-changing toothpaste, brushes for kids

Procter & Gamble (P&G) has launched Crest Kids Color Changing Toothpaste and a line of Oral-B color-changing themed toothbrushes. The bubble gum-flavored toothpaste changes from blue to pink after two ...
Mena FN

Jabber Jaw Kids Toothpaste, LLC Introduces 'Smile Paint' A Play-Based Toothpaste Concept That Turns Toothbrushing Into A Creative Adventure

(MENAFN- Send2Press Newswire) TAMPA, Fla., June 25, 2026 (SEND2PRESS NEWSWIRE) - Jabber Jaw Kids Toothpaste, LLC is proud to announce the launch of Smile PaintTM, a revolutionary, one-of-a-kind ...
Daily Journal

Jabber Jaw Kids Toothpaste, LLC Introduces ‘Smile Paint’ – A Play-Based Toothpaste Concept That Turns Toothbrushing into a Creative Adventure

TAMPA, Fla., June 25, 2026 (SEND2PRESS NEWSWIRE) — Jabber Jaw Kids Toothpaste, LLC is proud to announce the launch of Smile Paint™, a revolutionary, one-of-a-kind child’s toothbrushing concept, ...