While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Opinions expressed by Entrepreneur contributors are their own. Adept and nimble leadership is essential in today’s fast-paced and ever-changing business world. Those in such positions are responsible ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Most behaviorally savvy marketers know full well that the "single-click theory" of consumer behavior, which hypothesizes that conversions are best attributed to the last click a consumer makes before ...

Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...