Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Forbes contributors publish independent expert analyses and insights. Robert Eccles writes about sustainability in the capital markets. Stacks of coins with cityscape or skyline in the background.

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...

The equation is both simple and transformative. Equality (E) is achieved when we multiply the Fairness of Opportunity (F) by the Quality of Representation (Q) and square their combined impact. To ...

We are still living in the shadows of COVID-19, the ongoing manifestations of anti-Black racism, and policy efforts to remove truth telling about America’s history in schools. Despite these efforts to ...

Recently, I was listening to a group of prisoners as part of a research project. When I saw all these men in good health, with sharp minds, using the prison’s law library to successfully win legal ...

This week, when I saw The New York Times teasing a story on Twitter about a “coordinated, multiyear strategy” that Republicans were about to bring to fruition, my first thought was, “Sure, they’re ...