The seasonal shop is expanding its horizons to 30 locations after a successful 2024 8-store launch; new locations revealed. Spirit Halloween’s pop-up empire has been one of retail’s most surprising ...

Each year, about 1,400 Spirit Halloween shops pop up across the U.S. Two student journalists, Isabel Jacobson and Adam Sanders, visited their local shop to meet the spirited employees who work there.

Spirit Halloween’s pop-up empire has been one of retail’s most surprising success stories in the last 40 years or so. What began as a niche seasonal experiment in San Francisco in 1983 has turned into ...