Augmented reality (AR) is not just the future but it is also the here and now and this technology has come a long way since ...

As movie studios and theater owners keep exploring premium formats as a way to lure ticket buyers, Warner Bros has set a multi-film partnership with “shared reality” venue operator Cosm. First out of ...

In a Los Angeles theater, a trench coat-wearing Neo bends backwards to dodge bullets that spiral over the viewer’s head, as the sound of gunfire erupts from everywhere. This new immersive experience ...