NEW YORK — The VAB, which advocates for television industry sales growth initiatives, has moved forward with the launch of a Measurement Innovation Task Force. This group, the VAB says, “formally ...
Amping up industry-wide efforts around media measurement, the VAB, the TV industry advertising trade association, has announced a new Measurement Innovation task force -- putting together a group of ...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media ...
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