Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
CEO Adam Singolda highlighted the launch of Taboola's Realize platform, marking a strategic shift to expand beyond native advertising into the broader $55 billion performance advertising market. The ...
Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...
In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...
Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
On September 9, 2025, the Department of Health and Human Services (HHS) and Food and Drug Administration (FDA) announced a new initiative to close what the agencies describe as a “loophole” in ...
Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...
Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...
Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting. According to a ...
The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons ... Read More ...
AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...
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