Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...