The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

You are most likely not your target audience. Sure, some people are lucky enough to work with a product or service that they consume or want to consume, but most of us spend our days working on ...

The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your audience, developing an effective ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

It has been difficult to shake the linear communications model that many of us were taught. The underlying assumption of the linear model – that the goal of effective communication is to get a message ...

There is a reason why the old adage is “know thy customer” and not “know thy target audience.” Knowing your customer is a lot easier. You can talk to your customer directly and develop a relationship ...

Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells. Today, small businesses need a social media presence for numerous ...

When you are launching a company or a brand, you would have to worry about creating a strong brand image. The creation of a logo is the first step towards creating a brand image because the logo is ...