Technical Properties of the Arbitron PPM System Aug 19, 2009 9:00 AM, By Barry Blesser Arbitron’s Portable People Meter (PPM) system is currently replacing its old paper diary system. There are a ...
Even as its Nielsen Media Research unit hedges its bets on the promising new media technology for measuring TV audiences, VNU is moving forward with plans to develop a joint venture with Arbitron that ...
CHICAGO, July 27, 2018 — KDDS(FM), a Bustos Media-owned station licensed to Elma, Washington and serving the Seattle region, has become the latest licensee of the patented MaxxCasting technology to ...
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