The collection includes pieces inspired by works from Edgar Degas, Claude Monet, Paul Klee and Jackson Pollock.

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Swatch recently announced a new AI tool that allows its customers to design their own watches. Swatch’s AI-DADA technology or customisation service left many people excited that they could make their ...

Carlo Giordanetti, CEO of the Swatch Art Peace Hotel, on instinct, emotion and the new Swatch × Guggenheim Collection. Read ...

Swatch’s latest MoonSwatch, the Mission to Earthphase – Moonshine Gold (Hunter’s Moon), looks like another whimsical nod to celestial events (we still think it’s one of the best watches around if ...

Japanese architect Shigeru Ban has won an international competition to expand Swatch and Omega’s headquarters in Switzerland. The design involves adding three new buildings to the watch companies’ ...

Swiss watchmaker Swatch was the most prolific user of design protection in 2002, according to WIPO. Entertainment company Sony, consumer products multinational Unilever, Philips Electronics and luxury ...

The cover of the new swatch book aims to represent the range’s three signature aspects - colour, weight and embossing. Circles have been inlayed into the cover using the technique of ‘paper marquetry’ ...

DETROIT -- Smart, which builds the Fortwo coupe and convertible, is part of Daimler. The concept for the little car was born in the 1990s when Swiss-based Swatch hatched the idea for a line of cool ...