If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

Business correspondence can greatly affect a company's operations, relationships between employees, and customer or client satisfaction. Business letters and emails should be crafted so that both the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Emails are a powerful marketing tool and a universal way to get in touch with your audience ...

In all the excitement over social media the original vehicle for online social interaction, e-mail, tends to get overlooked as a central component of how to connect with people to achieve a specific ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...