DALLAS —As pay TV operators continue to struggle with cord cutting and streaming platforms seeks to retain fickle consumers ...
A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread ...
Brands new to streaming advertising see up to 2.8 times higher brand recall and a 24% lift in purchase intent when pairing streaming TV ads with social media ads. Universal Ads, which enables brands ...
Research from Roku, the streaming specialist, and Horizon Futures Group shows FAST is reshaping how viewers engage with ...
(L to R) "The Perfect Couple": Eve Hewson as Amelia Sacks, Sam Nivola as Will Winbury, Nicole Kidman as Greer Winbury, Billy Howle as Benji Winbury, Liev Schreiber as Tag Winbury, Dakota Fanning as ...
JAKARTA, Indonesia, Nov. 28, 2023 (GLOBE NEWSWIRE) -- Magnite (MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study, “Streaming TV’s New Era: ...
DALLAS—Parks Associates has released new data showing just how far the dramatic shift to streaming services has gone in recent years. Currently, more than nine in 10 (91%) of U.S. internet households ...
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