A Discussion on the Similarities & Differences Between Strategic Marketing Planning and Evaluation. Planning and evaluation are critical elements of a strategic marketing plan. While planning and... 5 ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

An airport's marketing department often focuses on easily defined objectives, such as growing domestic air carrier options and bringing in more cargo business (See Reference 1). By engaging in "out of ...