McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.; Meyer, Robert J. "Statistical Significance" and Statistical Reporting: Moving Beyond Binary. Journal of ...
Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...
It may be common knowledge that p < .05 indicates statistical significance. Psychology students (and others) are often taught that p < .05 means the probability (p) of rejecting the null hypothesis ...
He invented p-values, significance testing, maximum likelihood estimation, analysis of variance, and even linkage analysis in genetics. The Simply Statistics blog estimates that if every paper that ...
Chapter 5 argued that substantial improvements in the cost-effectiveness of operational testing can be achieved by test planning and state-of-the-art statistical methods for test design. It was also ...
New research published in the March issue of Psychological Science suggests that efforts to advocate improved statistical practices in psychological research may be paying off. Geoff Cumming, Fiona ...
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