(Editor’s note: Dharmesh Shah is a serial software entrepreneur and the founder and CTO of HubSpot, which provides marketing software for small businesses. This column originally appeared on his blog.

Step 2: Choose a Naming Strategy (And Commit to It) Most successful startup names fall into a few clear categories. Pick one lane to reduce noise. Descriptive names explain what you do, like Dropbox.

Is your pre-Series A startup solving big problems with game-changing potential? Do you have the drive to compete against the world’s top early-stage startups? Or know a founder whose vision deserves ...

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: [email protected] by Lisa Stiffler on Jan 16, 2026 at 10:32 am January 16, 2026 at ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The startup's former chief ...

I'm doing a little bit of research on “cloud startups.” Haha. Yes, everybody's a cloud startup these days. Want a cloud company? I've got one in my back pocket -- CloudNaminity -- I just thought of ...