Most companies can’t argue the fact that they want higher conversion rates. After all, higher conversions mean you have hit the nail on the head with your message market match and, as a result, it ...

Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a registration page, ...

You can attract traffic to your website and keep customers satisfied while dealing with friction, whether negative or positive. Often times this comes as a result of landing page friction -- a barrier ...

Michelle is a content and inbound marketing specialist based in Merseyside. As a marketer you will understand the importance of split testing but are you using the right statistics to judge what is ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

If you've been running an online business for any length of time, you've probably encountered the frustration of landing pages that don't convert. You create a page with the perfect mix of ...

Gab Goldenberg What would 20% more sales be worth to you in dollars? What would that extra revenue mean for you and the company? Get a proposal for increasing your conversion rate at ...

LOS ANGELES--(BUSINESS WIRE)--Campaigner®, the email marketing brand of j2 Global, Inc. (NASDAQGS: JCOM), today announced its new Landing Pages feature, enabling advanced marketers to take engagement ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...