Augmented Reality (AR) is transforming the way businesses, educators, marketers, and creators engage with audiences. What ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

SAN FRANCISCO (AP) — Apple has bought a company that makes augmented-reality software, which adds information or images to real-world scenes when viewed through a special headset or even a smartphone ...

Augmented reality first reached a mass audience by placing digital creatures and objects over real streets, parks, and landmarks through a smartphone screen. That breakthrough proved people were ...

NEW YORK, Nov 16 (Reuters) - Meta's META.O head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about the company's ...

Data integration company Safe Software Inc. today announced two major additions to its FME Platform that are aimed at bringing easier data access and spatial intelligence to the forefront of ...

Apple won’t integrate rear-facing 3D sensors in this year’s iPhone lineup, according to one reliable analyst. Earlier predictions suggested the company would make the upgrade in an effort to deliver ...

Apple filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office (USPTO) and its refusal to grant the company trademarks for its augmented reality tools. The company ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...

NEW YORK, Nov 16 (Reuters) - Meta's (META.O), opens new tab head of augmented reality software is stepping down from his role, a company spokesperson told Reuters on Friday, raising questions about ...