Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Let’s say you run a straightforward business that requires a single, one-off software solution to manage that business. What do you do? The answer is easy. You research by reading reviews and ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

DALLAS--(BUSINESS WIRE)--Thryv ® (NASDAQ: THRY), provider of the leading small business marketing and sales software platform, today announced a Top 50 placement in G2’s 2025 Best Software Awards in ...

Enterprise marketing is running at a pace no manual team can match. Customers move across apps, email, ads, and WhatsApp in seconds, and brands are expected to deliver personalised, real-time ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...