Social marketing theory is a communications discipline that focuses on using marketing tools and strategies to spread beneficial information. According to Weinreich Communications, the theory, which ...

Forbes contributors publish independent expert analyses and insights. I am an MIT Senior Fellow & Lecturer, 5x-founder & VC investing in AI A new book by Alex “Sandy” Pentland delves into the theory ...

The core concepts involved in Theory of Mind are beliefs, desires, and intentions, which are used to understand why someone acts in a certain way or to predict how someone will act (Kloo et al., 2010) ...

This seminar provides an introduction to American and European sociological theory for graduate students. It explores the most significant developments since WWII, using seminal theoretical work and ...