In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Singing in a restaurant is one example of breaking a social norm. Source: picjumbo / Pexels There’s a scene from Disney’s "The Santa Clause 2" that lives rent-free in my head. Scott Calvin, played by ...

While this could be useful for sociological research, it's a bit odd that the Pentagon has its hands in it. Share on Facebook (opens in a new window) Share on X (opens in a new window) Share on Reddit ...