Before the existence of social media, brands needed to use a third party—such as a newspaper, brochure or broadcast outlet—to communicate with audiences. Social media channels broke down that barrier, ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Want to go viral and boost your brand’s visibility? Learn how to spot emerging trends early, create original content that resonates and master the art of trendjacking to drive massive engagement on ...

President Trump and White House officials are leaning into social media to hammer critics and defend the president’s agenda two months into Trump 2.0, leveraging ...

Social-media creators are taking center stage at this year's Democratic National Convention. While some reporters have balked at attendance costs and limited desk space, influencers are thriving. The ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

Opinions expressed by Entrepreneur contributors are their own. The media landscape in 2025 will revolve around automation and personalization, requiring a unified approach to earned, owned and paid ...