Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Tracking clicks and engagement is good, Steve Kelman notes, but what really matters is government's embrace of performance management. Justin Herman, new media manager at the GSA’s Center for ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Social media platforms are increasingly used to better understand what people are doing and saying, says GSA's Sheila Campbell. Social media platforms are increasingly used to better understand what ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...