Americans remain divided on the importance of companies and organizations making public statements on political or social issues. Today, half of U.S. adults say these types of company statements are ...

We focused last week on employees’ roles in some US companies’ exits from Russia, and noted the internal backlash at Disney over CEO Bob Chapek’s initial unwillingness to take a stand on LGBTQ+ rights ...

For some, social media is a place to engage with politics, whether it’s to share information about protests or learn about candidates for office. But how valuable do Americans think social media is ...

We see it every day—people across the globe are more polarized than ever. We're increasingly divided on important social issues, from climate change and the economy to racial justice and gender ...

Consumers seek to engage with brands that stand for something meaningful. This approach appeals to emotions, creating a sense of trust and admiration for your brand. In a recent LinkedIn poll of mine, ...

When companies released social media statements about female empowerment for International Women’s Day this year, a Twitter account called the “Gender Pay Gap Bot” was ready to call out the ones that ...

Peter Raymond Darke receives funding from the Social Sciences and Humanities Research Council of Canada. Theo Noseworthy receives funding from the Social Sciences and Humanities Research Council of ...

Amanda Spry does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

One of the principles behind social empathy is that deep understanding of larger social issues can move a person to work towards changes that impact large groups of people. It is empathy on a large ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...