Imagine your favorite LEGO builds coming to life—not with flashy screens or apps, but with real‑time sounds and reactions ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

YONKERS, New York -- As millions of LGBTQ+ supporters plan to flood New York City streets for one of the country's largest Pride marches, LEGO is planning to scale the celebration down -- a lot! In ...

After decades of largely unchanged fundamentals, the LEGO Group is once again experimenting with how its bricks can behave, not just how they look. At the Consumer Electronics Show ...