The success of a marketing plan depends on strong and accurate data. Reliable information is obtained through situational analysis, which is an essential aspect of establishing your organization's ...

A situation analysis is the first step in developing a new multi-year strategy. It is the basis for the vision, strategic priorities, and theory of change and for forging strategic partnerships and ...

Looking for a way to analyze the financial standing of your small business? Try examining your strengths, weaknesses, opportunities and threats. By performing this "SWOT" analysis, you can evaluate ...

Understanding your company’s position within your market or industry and knowing how and where you can grow is critical for any business owner. The knowledge allows you to develop your company ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...