A version of this article appeared in the Autumn 2021 issue of strategy+business. Wouldn’t it be nice if we could just take a simplicity vaccine that would immunize us from the chaos in our world?

When Apple first introduced the iPhone in 2007, it didn’t have a copy-paste function. BlackBerry offered it, but Apple decided it wasn’t necessary and shipped the phone anyway and sold millions of ...

It was Confucius who said that “life is really simple, but we insist on making it complicated.” I’m going to explain why achieving simplicity matters, and how organizing strategy around the number six ...

Is simplicity a real thing? Or is design the pursuit of something else entirely? A Logic 101 professor once explained to the class I was in that a major factor in screaming matches between people is ...

Consumers appreciate brands that make their lives easier and are simple to engage with — think iPhone, Uber and Amazon — and often they’ll pay a premium for simplicity. But this doesn’t mean that ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Ebony Howard is a certified public accountant and a QuickBooks ProAdvisor tax expert. She ...

Opinions expressed by Entrepreneur contributors are their own. “Simple is harder than complex,” said Steve Jobs, the acknowledged master of simplicity in product design. “Once you get there, you can ...