With the tap of a button, you’ll be able to send up to a 60-second-long video message to your contacts. With the tap of a button, you’ll be able to send up to a 60-second-long video message to your ...

In this episode of Galaxy Brain, Charlie Warzel talks with the business writer Ed Elson about the rise of the “clip economy”—the idea that short video clips pulled from podcasts, livestreams, and ...

Recent technological advances and the introduction of new digital media platforms have dramatically changed how people learn and source information about topics that interest them. Some recent studies ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

Instagram and Twitch rolled out new features this week that would boost short-form video content in ways reminiscent of TikTok’s discovery algorithm. Subscribe to read this story ad-free Get unlimited ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Who among us hasn't put off doing something we know we need to do while scrolling through just a few more TikToks, Instagram reels or YouTube shorts? New research from the William Allen White School ...