As short-form video begins to dominate global viewing habits, a new monetization playbook is emerging — one driven by watch time, scalable content formats and increasingly, AI-generated storytelling.

It feels like short video clips from podcasts, songs, and movies are suddenly everywhere on social media right now, and that’s not an accident. Brands have realized that the format offers a highly ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Paramount+ could soon look more like TikTok. Paramount Skydance is planning to add a heavy dose of ...

Google had this feature titled "What people are saying" that led to forums, in a list and text format. Now, Google is testing this same thing but it leads to short videos on TikTok and other platforms ...

YouTube is testing "data stories" to show creators their video's first 24-hour performance in a visual format. Creators with 4,000+ subscribers can now initiate brand partnerships through video ...